What Marketers Plan to Achieve With LinkedIn [Infographic]

Marketers have big plans regarding how to grow on their LinkedIn accounts in 2019.

Some 69% of LinkedIn survey respondents said they hoped to “build my Page following” and 40% said they wanted to master Campaign Manager. A total of 36% said they hoped to “A/B test everything and optimize my campaigns,” according to a recent LinkedIn survey.

The types of marketers answering the survey were brand marketers (48%), content marketers (44%), tech marketers (23%) and demand generation marketers (21%).

So, what did these marketers plan to achieve with LinkedIn and social media marketing in general this year?

Of the surveyed marketers, 63% named “driving more leads” as their big priority. “Creating more content” came in second at 58%.  “Demonstrate thought leadership” at 40% finished the list of the biggest three priorities for marketers.

You can find out how LinkedIn fit into their marketing plans for 2019 by checking out the infographic from LinkedIn:

All those big plans to grow on LinkedIn means big investments regarding planning, creating, and publishing content for their LinkedIn accounts. Already, a whopping 75% of marketers spend their time building LinkedIn networks, and 49% on publishing original content.

To save time in scheduling and publishing all that fresh content on LinkedIn accounts, social media managers can use the Agorapulse social media management tool to:

• Publish video to LinkedIn
• Publish multiple photos to LinkedIn
• Set up queue categories (e.g., “photos” or “promotional” or “inspirational quotes” or “tbt”)

What marketers plan to achieve with LinkedIn is made easier and less time-consuming with the Agorapulse tool. Sign up for a free trial and get on your way to more well-organized content for your social media channels.

What Marketers Plan to Achieve With LinkedIn [Infographic] posted first on http://getfblikeblog.blogspot.com